Menu

Omegabaars: Tomorrow’s fish

There’s a new tasty fish that can save the world and the oceans. How do we get it on people’s plates?

Year 
2018
Client 
Aqua4c
Deliverables 
rebranding
communication strategy
marketing plan
POS communication
packaging design
social media

Omegabaars is a ‘new fish’ that can save the world and the oceans while still allowing us to eat a tasty piece of fish. But how do we bring this product and its meaning to potential customers? How can we get into people’s hearts and onto their plates? Shaved Monkey decided to tell the real story...

To meet Omegabaars means to meet Stijn. The driving force behind tomorrow’s fish is a visionary and a stark adventurer. From a six-year-old with an aquarium full of goldfish he grew up to be a surfer, a biologist and an ichthyologist on a mission. With his Omegabaars he does not only breed the most sustainable fish on the planet, he is writing a disruptive story that will turn the food industry upside-down.

We believe that through his authentic strength, his story will change hearts and leave its mark on the times we live in.

After a thorough review of the existing marketing strategy we came to the conclusion that it wasn’t really saying what made Omegabaars and its story so fantastic. We matched our feeling and vision against a study about the preferences of consumers regarding fish and (sustainable) food.

This is how we got to the core of Omegabaars: it’s a revolutionary, disruptive fish that will save the oceans from overfishing. Furthermore, it’s the work of a real visionary who dared to think ‘what if’ and then took a leap of faith. Now, Stijn is breeding the most sustainable fish in the world in Kruishoutem, Belgium.

This is why we’re telling Stijn’s story for Omegabaars with the catchphrase “tomorrow’s fish”. Key elements throughout our communication are ‘tasty’, ‘healthy’ and ‘sustainable’ - but the real strength of this brand and its ability to affect people lies within the story of its founder.

Year 
2018
Client 
Aqua4c
Deliverables 
rebranding
communication strategy
marketing plan
POS communication
packaging design
social media
In co-creation with 
Uncompressed
Statik

Do you have a story
to tell?

Let's talk
Website made by MINSKY

Leave us your email address

We promise we’ll take good care of it. We’ll send you our latest stories, a thought starter now and then and there might even be an invitation to a get-together from time to time!