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Bolt, energy platform swimming against the current

How does one launch a new disruptive energy supplier?

Year 
2019
Client 
Bolt
Deliverables 
Communication strategy
Baseline
Photography & video
Posters & flyers
Online banners
Merchandising

Bolt is the very first energy platform in Belgium making it possible ànd super easy to buy locally sourced renewable energy on a large scale. But how does one launch such a truly new, disruptive and sustainable platform in a market crowded with energy suppliers that haven’t exactly won over consumer trust? 

The electricity we use has become such a basic product that we rarely wonder where it actually comes from. That’s no bother to traditional energy suppliers that can carry on selling so-called ‘grey energy’ as green energy by using foreign certificates. Our country, however, doesn’t exactly become any greener from this greenwashing. 

Bolt has the guts to be the new kid on the block, taking on the energy market. They’re the first in Belgium linking the energy consumer directly to local, sustainable energy-suppliers. Their platform allows customers to personally choose their supplier: a farmer’s couple from Lievegem, an energy cooperation using solar panels from Zandhoven, or one of their other suppliers. 

Real people, real energy.

Shaved Monkey went looking for the truly distinguishing aspects of Bolt’s communication strategy and storytelling. To tell Bolt’s most unique and engaging story, we quickly ended up with the energy suppliers themselves. By showing the people on the other end of a wall outlet, abstract energy gets turned into a tangible and transparent product. By showing them and the way they generate energy, the fact that it’s sustainable becomes a given. 

Bolt is Bold.

We applied this new, personalized approach, to videos, flyers, brochures, online banners and other communication material that we developed for Bolt. Everything was drenched in a bold, contrary sauce because a disruptive brand such as Bolt should definitely be different from other energy suppliers. Bolt is the energy market’s future: not very obediently swimming against the current.

Year 
2019
Client 
Bolt
Deliverables 
Communicatiestrategie
Baseline
Fotografie & video
Posters & flyers
Online banners
Merchandising
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