Together with a number of partners we developed a campaign. With the power of storytelling, content marketing and behavioral change we convinced people to waste less food. The focus: your fridge and how to use it correctly.
Dimitri Leue, actor and author, on his 'little food waste challenge 2017': 'Don't buy in big quantities. Except if you're buying toilet paper. You can never have enough of that.'
The result: a marketing program with blog content, editorial articles, online articles, online videos, Q&A, FAQ's, competitions, online quizzes, SEO, SEA, programmatic marketing.