Menu

Long live Pukkelpop!

How do you stay young as a festival, even when you're getting older?

Year 
2015
2014
Client 
Pukkelpop (The Factory vzw)
Deliverables 
Future strategy
Creative coaching
Audiovisual vision
Audiovisual content

Turn thirty, be well established as a festival and still stay forever young and alternative: it's possible!

Alternative music festivals survive and thrive in Belgium because they stay alternative. It's the reason they exist. But the more successful and established they become, the more tempting it can become to look backwards.

Pukkelpop ("Pimple Pop") wants to keep its pimples. It wants to stay experimental. That's why they asked Shaved Monkey to look at the festival's future.

That's what we did, right at the moment that Pukkelpop was celebrating its thirtieth birthday, in 2015.

Together with the entire staff we uncovered the identity of the festival. Participation, sustainability and experiment were named as its core values.

With the staff we developed this identity, providing the organization with a breath of fresh air. Twenty new ideas were launched and developed. Shaved Monkey coached the entire process. We also oversaw how this affected the look & feel.

If you take your time to formulate a sharp vision, supported by your whole team, it can give your entire organization new energy.

On to the next thirty years. Long live Pukkelpop!

Have a look at www.pukkelpop.be for this year's line-up and more information.

Year 
2015
2014
Client 
Pukkelpop (The Factory vzw)
Deliverables 
Future strategy
Creative coaching
Audiovisual vision
Audiovisual content
In co-creation with 
Pukkelpop
Glossy
Joost Janssen
LTGL
Hadewych Cocquyt

Do you have a story
to tell?

Let's talk
Website made by MINSKY

Leave us your email address

We promise we’ll take good care of it. We’ll send you our latest stories, a thought starter now and then and there might even be an invitation to a get-together from time to time!