Pukkelpop ("Pimple Pop") wants to keep its pimples. It wants to stay experimental. That's why they asked Shaved Monkey to look at the festival's future.
That's what we did, right at the moment that Pukkelpop was celebrating its thirtieth birthday, in 2015.
Together with the entire staff we uncovered the identity of the festival. Participation, sustainability and experiment were named as its core values.
With the staff we developed this identity, providing the organization with a breath of fresh air. Twenty new ideas were launched and developed. Shaved Monkey coached the entire process. We also oversaw how this affected the look & feel.