After a thorough review of the existing marketing strategy we came to the conclusion that it wasn’t really saying what made Omegabaars and its story so fantastic. We matched our feeling and vision against a study about the preferences of consumers regarding fish and (sustainable) food.
This is how we got to the core of Omegabaars: it’s a revolutionary, disruptive fish that will save the oceans from overfishing. Furthermore, it’s the work of a real visionary who dared to think ‘what if’ and then took a leap of faith. Now, Stijn is breeding the most sustainable fish in the world in Kruishoutem, Belgium.
This is why we’re telling Stijn’s story for Omegabaars with the catchphrase “tomorrow’s fish”. Key elements throughout our communication are ‘tasty’, ‘healthy’ and ‘sustainable’ - but the real strength of this brand and its ability to affect people lies within the story of its founder.