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Lotte Neirynck


As a brand expert, Lotte specializes in discovering and defining the essence for brands, products and services that want to have a personal character. Her ambition is to (re)create an uncomplicated foundation - a strong identity that is deeply rooted, but made tangible with the right words and design. With this approach, brands can stand out from the abundance of superficial messages and visual stimuli, and tell an authentic and lasting story that resonates with their target audience.

  • Brand design
  • Distilling strategy to essence
  • Translating essence to visuals
  • Disentangling
  • Breathing life into it
Also loves
  • Making homes homey
  • Trying to understand people
  • Being on the road
  • Brommer (her dog)
  • Japan's warm minimalism

Other monkeys

Robin ibens

Founder & Head of Change

Joanna Ryckaert

Project Lead Brands

Dries Lybaert

Project Manager

Jan Denys


Rein De Block


Vicky Janssen

Communications Strategist

Wendy Van den Wyngaert

Operations Manager

Lore Peersman

Account director

Lisa Kaspers

PR strategist

Eva Nowé

Copywriter & Project Manager

Polle de Maagt

Communication Strategist

Johan Van Oeckel

Art Director

Willem Roose


Want to talk?

Find out if we can move your organisation, network or project forward with a no-obligation initial meeting.