Strategy & story

How do you tell the outside world what you stand for, in a clear and impactful way?

Many people know the purpose of their project, company or organisation. But that doesn't mean they can communicate it well. The content is there, but they lack a sharp strategic positioning and a future-proof, supported story.

At Shaved Monkey, we research what your target groups need to connect with your mission. Together we translate their needs into a clear value proposition, and mould it into a compelling story that really gets them moving.

We help you with

Target group insights
Crystal clear proposition
Story in human language
Brand strategy
Value proposition
Brand paper
Naming
Baseline
Brandvoice

Our approach

01 — UNDERSTAND

In search of your core

The quest for an engaging story starts with creating a clear overview. Who are your key target groups? With what offer do you step up to them? What makes you different? Together, we dive deep into your organisation or initiative and get a grip on the ingredients of your story.

02 — FOCUS

Fitting value proposition

In the next step, we translate your offer into a value proposition: a clear and convincing description of what your product, service or organisation delivers for your target audience. In this way, we create a hierarchy in your messages, and together we determine what gets you in the door and what gets you in the door.

03 — WRITE

Promotional brandpaper

Once your value proposition is in focus, we write your 'brand paper'. That document summarises in an appealing and accessible way who you are, what you do and what makes you unique. It forms the substantive basis for all your future marketing material and helps to attract stakeholders. Do you also need a new name, baseline or brandvoice? Then we will work together on the basis of your new story.