A customized solution for everyone
Shaved Monkey and Wieni developed a digital tool showing you concrete, fast and/or cheap solutions to get to your destination. Through this tool we want to stimulate the use of alternative ways like cycling or public transport. The circulation plan has an impact on the movement of 200.000 inhabitants, visitors and business owners. Shaved Monkey and Wieni provide a customized solution for everyone.
Talk of the town
Shaved Money, in co-creation with Wieni and Uncompressed, develop a campaign combining user centric service design, storytelling & content marketing.
The campaign is visible in different ways throughout the city. Beer mats in bars, interviews on national radio station and posters in the streets enable the debate. Shaved Monkey plays out the power of co-creation. Together with the city council they engage in a dialogue with local business owners. Then, they join forces to show visitors and inhabitants that Leuven is indeed easily accessible.
Campaign with impact
The impact of the campaign is tangible. "Leuven, this way" is the talk of the town. The first numbers show people are easily finding their way to the tool. Every month about 5400 people use the tool for car parking advice. It is expected this number will rise during the Summer. 89% of people using the tool are looking for a parking space for their car, 11% are looking at options to cycle. The more drivers looking for a parking space via the tool, the more we can suggest alternatives. Since the beginning of the campaign we could advice 2000 drivers to go by bus or bike. Based on clickstream data, we know that 20% of them followed that suggestion. The 'park and ride' locations are a success. Slowly but surely the perception starts to change. Leuven, this way!