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Quit smoking with Barça

How can we end smoking?

Year 
2012
Client 
European Commission
FC Barcelona
Saatchi & Saatchi Brussels
Deliverables 
Audiovisual content

A call to all smokers in Europe: quit smoking.  But know you're not on your own: Messi & co are here for you.

What if your biggest hero becomes your personal fan? In 'Quit smoking with Barça', FC Barcelona helps you to quit smoking and to achieve a healthier life as an ex-smoker.

This is a pioneering campaign which concentrates on the advantages of giving up smoking and involves personal counseling from Barça’s stars.

'Quit smoking with Barça' works with the personal help program FCB iCoach, which helps promote a healthy lifestyle. When a smoker signs up for the program, they fill in a brief questionnaire to establish the help they need. Advice and tips based on these answers are then provided by Barça’s coaches, staff and players.

The four Club captains - Carles Puyol, Andrés Iniesta, Víctor Valdés and Xavi, as well as Club President Sandro Rosell, coach Tito Vilanova, Guillermo Amor and other Club experts are all contributing to the program.

President Rosell: “we at FC Barcelona are very proud to have been chosen as the first football club to collaborate with the European Commission, especially for such an important issue as the fight against smoking – the main cause of avoidable death in Europe. Our two organizations share many things: the same desire to serve, the search for excellence, integrity and looking after our health”.

Year 
2012
Client 
European Commission
FC Barcelona
Saatchi & Saatchi Brussels
Deliverables 
Audiovisual content
In co-creation with 
Saatchi & Saatchi team
Local production unit of BarcaTV
Benjamin Djahanbani
Hadewych Cocquyt
Wouter Frans

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